Collaborative product development 2.0

Posted: January 6, 2010 in communications
Tags: , , , , , , ,

I often get the question: “How do you involve your users in product development? Isn’t it cumbersome and costly?”

Not if you truly live 2.0. Check the Occipital blog about their Redlaser iPhone app. It’s all about creating the right universe, being consistent, being present – and being a good listener.

This post from yesterday is the perfect example. I would be surprised if the Redlaser guys don’t pick this one up. A blog can be a goldmine.

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