Archive for February, 2010

I’m a firm believer that Enterprise 2.0 is all about communications. It may be a bland statement, but it also emphasizes the fact that Enterprise 2.0 is first and foremost defined by an organizational culture in which communication in the form of dialogue flows freely and without constraints. That’s the very basic concept. It defines itself through organizations whose management understands that information is not power if kept to the chosen few, but if dispersed and enriched as a premise for collaboration. Another core premise for a true Enterprise 2.0 culture is that it’s actively endorsed, supported, sponsored (call it whatever you want) by top management (preferably the CEO).

Meanwhile, we are now blessed with software and services, which can actually make the Enterprise 2.0 dream come true. Now, I have worked with knowledge management software since 1999 (when one of my customers accidentally fell in love with a very rudimentary learning system from SAP and wanted to use it for sharing of general company knowledge) and things have changed very dramatically since then. Back then we all had rather wet dreams about collaboration, but the whole culture of sharing, voting, rating, commenting, blogging and microblogging was still not around. A lot of the services which are now possible, wouldn’t have been possible, simply because people (employees) weren’t culturally and mentally ready for the leap. Web 2.0 helped change all that. A friend of mine recently said that we used to be inspired by software used at work and would introduce it onto our private computers, but now the trend has reversed and we are increasingly far more innovative privately and push to get the same software and services at work.

Jive’s product video below illustrates this point quite well. It addresses itself to the average guy who wants the social aspect back into his work life…

We really have a lot to thank the likes of Facebook, MySpace, Friends Reunited and LinkedIn for. Without them paving the way we wouldn’t be anywhere near the push and adoption rates we’re looking at right now. I recently took part in a conference about corporate social media and a speaker representing a company having introduced some elements of Enterprise 2.0 said the major push had come from the employees. Amazing – imagine if that had happened back in the old ERP days. That was when the mere mention of an ERP implementation was enough to make people quit and flee the company :-)

Anyway, I’m drifting and my intention in this blog post was to talk about the “app side of Enterprise 2.0”. Now that we have established that Enterprise 2.0 isn’t *just* a software suite you can roll out and, Bob’s your uncle, you have a communicative and collaborative company, we can move on to talk about those types of applications which can help fulfill the dream.

I generally categorize Enterprise 2.0 apps into these categories (but that’s just my slant on it – I’d love to hear your views):

  • Microblogs
  • Blogs (written and video)
  • Wikis
  • Chat/instant messaging
  • Collaborative tagging (folksonomy) of all internal and external content
  • Rating and commenting capabilities (for blogs, links, documents, images, people)
  • Profile pages (personal and skills content)
  • Merit awards/levels
  • Collaborative development of content
  • Groups
  • Network sharing (internal follow and view external contacts)

There are some really good narrow services like Yammer for microblogging, which are very widely adopted. And then there are whole suites incorporating more areas. At this stage I generally find that the narrow services are more cutting edge, but the downside is that you have to start looking at several point solutions.

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Now that everything is electronic and all apps and services are internet-based (Gmail, Facebook, Twitter, Dropbox, Flickr, YouTube, Google Docs and what not) I feel more certain than ever that I won’t lose my “stuff”. I guess most of my e-stuff from the 90s is gone by now. I probably had some of it on some 3.5″ back-up disks or old computers, but now – it’s gone. Disappeared. Disparu.

It got me thinking the other day when I was looking for an old Facebook wall chat- it wasn’t old old, just a couple of months – and I realized it was almost impossible to find. Whose wall was it on? Was it mine? Who was in it? Anyway, it took me well over half an hour to locate it scrolling through 40-50 pages (the one shown here is another one I decided to keep). It was really good, it made me laugh all over again and I decided I wanted to keep it. But then I found that the only way to really keep it, was to screen-shoot it and save it in my Dropbox. Now, how old-fashioned is that? And what if, in 5 years time, I want to find something from today… I would take me weeks to find it.

It begs the question: How far back do Facebook, MySpace, Twitter et al keep their records?

It also begs the plea: Can someone please launch the service “My Social Stuff”! What I want is something like this: When I read a wall chat I want a little icon next to it that I can hit and it’ll save that chat to my social stuff. The same thing with pictures, tweets, links – basically everything from social cyberspace that I want to keep.

In My Social Stuff I want a powerful Google type search engine, so I can find everything. Folksonomy so I (and my friends) can tag a chat “wedding speech” or “joke” for later reference.

Above all I want a virtual time capsule where I can keep and safeguard all my social stuff for many many years.

Citatet er fra AIIM’s undersøgelse Collaboration and Enterprise 2.0 fra slutningen af 2009 og det er et citat, som jeg, siden jeg læste undersøgelsen, vender tilbage til igen og igen.

For det første er det hovedrystende sandt. Kender vi efterhånden ikke alle den situation, at vi i vores arbejdsvirke må nøjes med inferiøre værktøjer i forhold til dem, vi er blevet vant til på internettet? Vi er blevet vant til Web 2.0-universet, hvad enten vi kender begrebet eller ej, og muligheden for at kunne søge og finde alt på et splitsekund, at kommentere på venners Facebook-status, på deres Twitter-update, på LinkedIn. Vi ved efterhånden mere detaljeret, hvad vores venner i udlandet laver LIGE NU end vores kollega 10 meter længere henne.

Jeg har haft dette oppe i mine diskussioner med adskillige store og små danske virksomheder i løbet af de sidste 2 måneder og reaktionen er, næsten over en bred kam, at det er så sandt, så sandt og at de fleste faktisk meget gerne vil gøre noget ved det. Ikke kun fordi der efterhånden er ved at opstå et medarbejderpres, men også fordi det giver forretningsmæssigt voldsomt god mening.

Hvis nogen af jer kender Gmail, så ved I, at man nu modtager kontekstrelaterede Google Adwords, mens man læser emails. Hvis jeg fx læser en email fra min kone, hvor hun foreslår en lille sviptur til Paris (gid hun gjorde), så handler reklamerne i højre side om feriehuse i Frankrig, billige flybilletter til Paris osv. Dvs. jeg får ”pushed” relevant information lige ind i mit synsfelt.

Jeg forestiller mig, at virksomheder på samme måde skaber platforme, der ”pusher” helt konkret kontekstrelevant information til sine medarbejdere på tværs af applikationer både inden for firewallen og fra skyen. Så slipper man for, at det samme projekt uafhængigt af hinanden igangsættes 3 gange i samme organisation inden for blot 18 måneder og forventningerne er øget produktivitet, øget arbejdsglæde, øget videndeling – og øget Return On Information.

Hvad er jeres tanker om dette og har I taget initiativer i denne retning?