ole kassow

Last year I wrote about motivation and Daniel Pink’s Ted video in which he revealed the blatant discrepancy between what science knows and what business does. I was puzzled because I, too, had been lulled into believing in sticks and carrots – so-called extrinsic motivation, which just doesn’t work and in many cases might even be counter-productive.

I promised myself to start looking for evidence of Pink’s assertions and, man, did I find it. My guess is I have had at least 100 conversations about motivation since then: With business leaders, parents, colleagues, my wife, my kids and teachers. I also recently finished reading Daniel Pink’s new book “Drive” and I was pleased to discover that it’s truly an abundance of wisdom about motivation – what motivates, what doesn’t, toolkits, suggested readings and a whole lot more. Highly recommended.

Here’s a 40-minute video in which Pink talks about intrinsic motivation based on “Drive”. Please let me know what you think motivates.