People don’t buy WHAT you do – they buy WHY you do it

Posted: June 9, 2010 in Motivation
Tags: , , , , , , ,

I came across this fantastically inspiring speech, How Great Leaders Inspire Action, delivered by Simon Sinek at TED last year. It blows my mind that something so obvious (Sinek’s golden circles) is so hard to accomplish. Major credits to Simon for decoding the principles by which all great leaders communicate, whether they’re business people, politicians, activists or companies.

Sinek uses Apple, the Wright brothers and Martin Luther King as examples, but he could just as well have used Jamie Oliver, who is a true inspiration to follow, watch and listen to. He gave his TED speech (below) in February after receiving the TED prize. Jamie’s *why* is that he is “transforming the way we feed ourselves, and our children”. He uses words like “I want to revolutionize”, he is authentic and he is passionate. I suppose (no, I know, because my better half, Kerry, is a passionate food blogger on foodytwoshoes.com) there are thousands of other famous chefs out there, many probably more skilled than Jamie, but no one has defined their mission as clearly, inspiringly and with such integrity as The Naked Chef.

His is a cause worth fighting for. It evokes strong emotions in people. In fact how often do speakers at TED receive standing ovations?

Who else has a *why* worth fighting for?

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