We had been struggling with our dishwasher for a while. Plates, forks and knives came out dull (and not at all clean and shiny the way they were supposed to). It really is a major pain in the neck. I don’t know about you, but with these kind of things I always feel it’s my own damned fault – for not rinsing the plates properly, for not using the right kind of soap, for not adding enough salt (or using the right kind of salt), dishwasher rinse, water hardness settings and what not. You get the picture.
It’s one of those things in life where you really have to rely on an expert, although in the past I have always felt somewhat at loss with dishwasher service technicians – not that we’ve had a steady flow of them – but I’ve always felt they either didn’t give a toss about me as a customer, just wanted to get the job done and out the door as soon as possible or needed to charge me an outrageous fee for something they couldn’t even bother explaining to me.
In the end we had to call Bosch (the manufacturer) and so we set up an appointment. And this is where I was taken by surprise. I’d expected the usual anonymous, know-it-all, couldn’t-care-less kind of chap, but instead this real pro showed up. I won’t bother you with all the technical details, but let me say this: After 20 minutes I felt like an expert. I really rarely come across the kind of person who displays such pride and commitment in his job – in a genuine, not over-the-top kind of way. While he was working, he explained to me about the latest generation of low-energy dishwashers, properties of different types of soaps, the workings of salt, the importance of rinsing and dishwasher life expectancies. In the end I started to feel a bit emotional towards our 6 year old dishwasher…
Anyway, the message is this: The service technician, by simply enjoying and being proud of his work, had a dramatic, positive influence on my perception of Bosch, his employer. In fact, if you asked me right now, I wouldn’t dream of buying another brand, which brings me to my last point: A great company brand is a result of a great company culture, which in turn produces inspired employees, who wow customers. You really can’t fake it.
Oh, and by the way, the dishwasher runs like a Rolls-Royce now!