Archive for October, 2011

Steve Jobs was my number one hero and with him the world has lost one of its greatest inspiring minds.

To me Steve was all about passion, creativity and a burning desire to challenge the conventions – and no challenge was too tough to take on. Just think about the music industry, the phone and personal computing. I, like millions of other people around the world, love his innovations, not just because they’re great. They are. They’re truly great. But on a fundamental level because they inspire us and make us feel we are part of something great. That we’re part of challenging the status quo and thinking differently.

I dare say we have a love relationship with what Steve created. Last week I gave a talk to a high school class and asked them how many of them owned an Apple product. Fifteen of them, almost all, did. Then I offered them to swap their product with a similar non-Apple product that was more expensive and had more features. Be it an MP3 player, a computer or a mobile phone. Out of those 15 students only one was willing to make the swap. The rest were so emotionally attached to their Apple products that they would not part with them. No way. And they couldn’t really explain why. Which, of course, is obvious: How can you even consider giving away your loved one.

This video ad from 1997 never aired with Steve’s voice (Richard Dreyfuss did the final version), but here’s the original Steve Jobs version. Everything that’s being said, could be said about Steve. Think Different.