Posts Tagged ‘2010’

Time to celebrate. Tonight’s not only the eve of the first millennium decade, it’s also the night where the last of Generation Z will be born.

Generation Z covers babies born between 1995 and 2009 and so tomorrow will belong to another, yet to be defined, generation. Generations are like decades. They’re extremely hard to define while you’re in the middle of them. Sometimes it even takes an additional decade to recognize unique trends and characteristics – usually when people make the first moves towards distancing themselves from the fashions of a decade. The eighties, for instance, were highly scorned throughout the nineties; people had bad taste parties and referred to the ghastly eighties.

Australia is a country having put a lot of effort into researching and trying to define Generation Z and the general consensus from down under is that they’re demanding and opinionated – they’re like Generation Y on steroids. As a father of 3 Generation Z girls I would tend to agree :-)

What I want to know from you is this: What do you think defines Generation Z? What are their strengths? Where will they be challenged? How do they consume? How do they communicate? How will they work? What do they expect from life?

I plan series of blog posts on Generation Z in the coming year. I invite you to join in!

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