Posts Tagged ‘generation z’

Citatet er fra AIIM’s undersøgelse Collaboration and Enterprise 2.0 fra slutningen af 2009 og det er et citat, som jeg, siden jeg læste undersøgelsen, vender tilbage til igen og igen.

For det første er det hovedrystende sandt. Kender vi efterhånden ikke alle den situation, at vi i vores arbejdsvirke må nøjes med inferiøre værktøjer i forhold til dem, vi er blevet vant til på internettet? Vi er blevet vant til Web 2.0-universet, hvad enten vi kender begrebet eller ej, og muligheden for at kunne søge og finde alt på et splitsekund, at kommentere på venners Facebook-status, på deres Twitter-update, på LinkedIn. Vi ved efterhånden mere detaljeret, hvad vores venner i udlandet laver LIGE NU end vores kollega 10 meter længere henne.

Jeg har haft dette oppe i mine diskussioner med adskillige store og små danske virksomheder i løbet af de sidste 2 måneder og reaktionen er, næsten over en bred kam, at det er så sandt, så sandt og at de fleste faktisk meget gerne vil gøre noget ved det. Ikke kun fordi der efterhånden er ved at opstå et medarbejderpres, men også fordi det giver forretningsmæssigt voldsomt god mening.

Hvis nogen af jer kender Gmail, så ved I, at man nu modtager kontekstrelaterede Google Adwords, mens man læser emails. Hvis jeg fx læser en email fra min kone, hvor hun foreslår en lille sviptur til Paris (gid hun gjorde), så handler reklamerne i højre side om feriehuse i Frankrig, billige flybilletter til Paris osv. Dvs. jeg får ”pushed” relevant information lige ind i mit synsfelt.

Jeg forestiller mig, at virksomheder på samme måde skaber platforme, der ”pusher” helt konkret kontekstrelevant information til sine medarbejdere på tværs af applikationer både inden for firewallen og fra skyen. Så slipper man for, at det samme projekt uafhængigt af hinanden igangsættes 3 gange i samme organisation inden for blot 18 måneder og forventningerne er øget produktivitet, øget arbejdsglæde, øget videndeling – og øget Return On Information.

Hvad er jeres tanker om dette og har I taget initiativer i denne retning?

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I had the pleasure of being interviewed by one of the most passionate and well-informed airline observers, The AirObserver’s Blog, last week. It’s now online here. I talk about the challenges faced by traditional carriers and low cost carriers alike when dealing with digital natives (Generation Y and Generation Z). I would personally like airlines to put a lot more effort into understanding digital natives and coming up with more great initiatives like Southwest, Cathay and Virgin.

Another couple of inspired guys are Chris Brogan and Shashank Nigam.

Time to celebrate. Tonight’s not only the eve of the first millennium decade, it’s also the night where the last of Generation Z will be born.

Generation Z covers babies born between 1995 and 2009 and so tomorrow will belong to another, yet to be defined, generation. Generations are like decades. They’re extremely hard to define while you’re in the middle of them. Sometimes it even takes an additional decade to recognize unique trends and characteristics – usually when people make the first moves towards distancing themselves from the fashions of a decade. The eighties, for instance, were highly scorned throughout the nineties; people had bad taste parties and referred to the ghastly eighties.

Australia is a country having put a lot of effort into researching and trying to define Generation Z and the general consensus from down under is that they’re demanding and opinionated – they’re like Generation Y on steroids. As a father of 3 Generation Z girls I would tend to agree :-)

What I want to know from you is this: What do you think defines Generation Z? What are their strengths? Where will they be challenged? How do they consume? How do they communicate? How will they work? What do they expect from life?

I plan series of blog posts on Generation Z in the coming year. I invite you to join in!

Reading a great little book over the Christmas holidays, Listen to the Elephants (Lyt til elefanterne), by Anna Ebbesen and Astrid Haug. It’s about practical digital communications and how it all changed when it moved from analogue to digital. It’s full of fantastic examples (still only in Danish, but hopefully these two sharps girls will be translated soon).

Listen to the Elephants obviously refers to listening to your customers, or rather users, because users are someone who knows all about your products (sometimes perhaps more than you do); someone you’d like to chat with if you are truly interested in understanding your market situation and what you should be doing to make more happy users – and, well, yeah, make more money.

To the point: Here’s a voice of some of your hardcore users, Lundby (legendary Swedish dolls houses)! My two eldest daughters, both Generation Z, aged 9 and almost 11, got accessories from Lundby for Christmas to supplement their elaborate and ever-growing mini mansions at home. One of them also got a cool little Polly Pocket set and since we’re spending Christmas with my in-laws in Ireland, the two entrepreneurial girls quickly mixed and matched the two collections, because Polly Pocket happens to be roughly the size of a Lundby doll, about 10 cm tall.

When I pointed out the mix and match they simply said, “That’s what we do at home too“, and as their father I need to apologise for the language, “the Lundby dolls are really crap, especially the hair”.

Now that’s a fact I’d like to know about if I was the Lundby boss, but www.lundby.com is not exactly the kind of website that encourages dialogue or new ideas or feedback. As a first-hand student of Generation Z (and Generation Y) I know that they love to comment, to be heard, to be involved. So why doesn’t Lundby have a way to involve their users? I’d say girls between 6 and 13.

So, on behalf of my daughters: Lundby, listen to your users and do something about those dolls. Oh, and check out some of the cool web 2.0 ways of involving your users. They’d love it – and so would you.