Posts Tagged ‘productivity’

What I consider to be one of the key benefits of social media in organizations is this: It takes communications and collaboration into a whole new era.

But what if we’re not ready to take that plunge? Do we first need to declutter in order to reap the benefits of social media? I’m afraid yes. I have previously written about email being one of the biggest productivity barriers of our time. Well, how did email go from being the biggest thing since sliced bread (just 10-15 years ago) to becoming a real addictive nuisance to a lot of people? Well, like so many other addictions it’s difficult to deal with it rationally – simply because it’s all about brain chemistry. It’s not that we don’t understand the addictive nature of it, we just can’t help ourselves because we neeeed that dopamine rush.

So what’s the effect of adding a whole series of new social tools into the picture? Judging by consumer web 2.0 tools like Facebook, Twitter and YouTube things are probably not getting any simpler. My experience is that this generation of social tools is every bit as addictive as email (which can be both good and bad).

Life hacks

This is where life hacks will save you. According to Wikipedia “life hack refers to productivity tricks that programmers devise and employ to cut through information overload and organize their data”, however today “anything that solves an everyday problem in a clever or non-obvious way might be called a life hack”.

One of my favourite life hacks is still the one presented in Merlin Mann’s speech at the Google Tech Talks in 2007. It’s very very simple and yet not that many people actually do it. The clip takes almost an hour, but I tell you, it’s gonna be one of the best hours you’ve spent in a long time.

But I want to go one step further. I want companies to life-hack their inboxes and make room for some of the productivity-enhancing, joy-spreading and innovation-creating Enterprise 2.0 tools. And then I want them to life-hack their Enterprise 2.0 tools. I call it Digital Habits 2.0.

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Citatet er fra AIIM’s undersøgelse Collaboration and Enterprise 2.0 fra slutningen af 2009 og det er et citat, som jeg, siden jeg læste undersøgelsen, vender tilbage til igen og igen.

For det første er det hovedrystende sandt. Kender vi efterhånden ikke alle den situation, at vi i vores arbejdsvirke må nøjes med inferiøre værktøjer i forhold til dem, vi er blevet vant til på internettet? Vi er blevet vant til Web 2.0-universet, hvad enten vi kender begrebet eller ej, og muligheden for at kunne søge og finde alt på et splitsekund, at kommentere på venners Facebook-status, på deres Twitter-update, på LinkedIn. Vi ved efterhånden mere detaljeret, hvad vores venner i udlandet laver LIGE NU end vores kollega 10 meter længere henne.

Jeg har haft dette oppe i mine diskussioner med adskillige store og små danske virksomheder i løbet af de sidste 2 måneder og reaktionen er, næsten over en bred kam, at det er så sandt, så sandt og at de fleste faktisk meget gerne vil gøre noget ved det. Ikke kun fordi der efterhånden er ved at opstå et medarbejderpres, men også fordi det giver forretningsmæssigt voldsomt god mening.

Hvis nogen af jer kender Gmail, så ved I, at man nu modtager kontekstrelaterede Google Adwords, mens man læser emails. Hvis jeg fx læser en email fra min kone, hvor hun foreslår en lille sviptur til Paris (gid hun gjorde), så handler reklamerne i højre side om feriehuse i Frankrig, billige flybilletter til Paris osv. Dvs. jeg får ”pushed” relevant information lige ind i mit synsfelt.

Jeg forestiller mig, at virksomheder på samme måde skaber platforme, der ”pusher” helt konkret kontekstrelevant information til sine medarbejdere på tværs af applikationer både inden for firewallen og fra skyen. Så slipper man for, at det samme projekt uafhængigt af hinanden igangsættes 3 gange i samme organisation inden for blot 18 måneder og forventningerne er øget produktivitet, øget arbejdsglæde, øget videndeling – og øget Return On Information.

Hvad er jeres tanker om dette og har I taget initiativer i denne retning?

Warning: The following statement is rubbish. As soon as you’ve read it, please erase it from your memory :)

“Twitter and social networks cost UK businesses over £1.38 billion per year in lost productivity”. This recent quote from a survey by Morse, a UK based IT consulting company, doesn’t even deserve to be referenced, except it has now appeared in newspapers worldwide. Companies who wish to lose their employee mojo, go ahead and follow Morse’s advice. Those who want to continue to attract the Y Generation, the Digital Natives, forget you ever read that statement.

As I have already mentioned in my earlier blogs about the topic, Digital Natives, and the rest of us really, expect to be able to check our Facebooks, our online bank account statements and book our weekend trips any time we want. But hold on, we also prepare customer presentations at 11 o’clock at night. We do that if we’re passionate about our jobs.

The real world example is Google and their 20 percent time. Google offers their engineers “20-percent time” so that they’re free to work on what they’re really passionate about. Google Suggest, AdSense for Content and Orkut are among the many products of this perk.

Just consider this: How many hours of lost productivity do you think Google has each year on that account? It’s around $400,000,000. And do you think Google considers it “lost productivity”? Or is it their mojo?